2026-yil, 4-son · 1–8-betlar
Reklama tarqatuvchi bloger yohud inflyuyenserlarni soliqqa tortish va faoliyatini tartibga solish: muammolar va yechimlar
Annotatsiya
Maqolada zamonaviy bozor iqtisodiyoti va iste’mol madaniyatiga inflyuyenserlarning ta’siri, ushbu sohaning iqtisodiy ko‘rsatkichlari va huquqiy tartibga solishdagi mavjud muammolar tahlil qilinadi. Muallif inflyuyenserlik faoliyatidagi huquqiy bo‘shliqlarni to‘ldirish, reklama bozorini raqamli markirovkalash (“Asl belgisi” tizimi orqali) va soliqqa tortishning samarali modellarini joriy etish bo‘yicha aniq takliflarni ilgari suradi. Shuningdek, xalqaro amaliyotdagi soliq agenti, barter munosabatlarini baholash va professional tadbirkorlik kabi modellar o‘rganilib, O‘zbekiston qonunchiligini takomillashtirish bo‘yicha tavsiyalar berilgan.
Abstract
The article analyzes the influence of influencers on the modern market economy and consumer culture, the economic indicators of this sector, and existing problems in legal regulation. The author puts forward specific proposals for filling legal gaps in influencer activities, introducing digital labeling of the advertising market (via the "Asl belgisi" system), and implementing effective taxation models. International practices, including the "tax agent" model, assessment of barter relationships, and professional entrepreneurship, are studied, and recommendations for improving the legislation of Uzbekistan are provided.
Iqtibos uchun
Amiriddin Anorboyev. Reklama tarqatuvchi bloger yohud inflyuyenserlarni soliqqa tortish va faoliyatini tartibga solish: muammolar va yechimlar // Adolat. – 2026. – № 4. – С. 1–8.